It doubtless hasn’t escaped your notice, but we’re pretty passionate about our sport here at TriNorth, so it seemed only natural that we should become the design agency for a charity that is one of cricket’s runaway success stories.
The Cricket Foundation’s Chance to Shine initiative was launched in 2005 with the objective of bringing cricket back to state schools. It’s delivered through individual projects working with County Cricket Boards across England and Wales, with each project providing a structured coaching and competition programme for up to eight primary and secondary state schools. The charity also provides equipment, facility development (including playground markings and non-turf pitches) as well as training for state schoolteachers and coaches.
As if that wasn’t enough, the Cricket Foundation has also partnered up with Barclays Spaces for Sports to run the StreetChance programme, which works to engage young people in areas of deprivation at risk of crime and anti-social behaviour. The programme works with young people aged 11-18 and aims to increase aspiration, promote mutual respect and enhance relationships with others – including schools, police and the wider community – by providing structured coaching and competitive opportunities for young people.
As dedicated sports fans, we do our level best to pull out all the stops in support of these fantastic causes. Whether it’s designing and printing posters to tight deadlines, putting together stylish brochures to showcase their latest success story or producing a cutting-edge iPad publication for them, we make sure that everything the charity produces looks as stunning as possible.
The people at TriNorth have a passion for sport and for everyone to be given a chance to play it. The fact that they so firmly believe in what we are doing – getting sport to boys and girls who would not otherwise have the chance to take part – makes working with them a pleasure. Shared principles and shared goals are a great starting point. They are also extremely good at what they do, whether it’s the words, the design or the management of projects.”
Fabian Devlin Head of Communications, The Cricket Foundation