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TriNorth &ndash A Communications Agency

England Netball

TriNorth Ltd is England Netball’s communications partner, providing a wide range of services.

Case study update
At the 2012 Sports Industry Awards, England Netball was shortlisted as governing body of the year and we like to think that we have played some part in this success, showcasing the sport to great effect and helping to create that buzz that all sports needs to prosper. We’ve also helped bring on board major new partners for England Netball in Dairy Crest, Maxitone and Freya Active,  all of whom have had their eyes opened as to what netball can offer.

Going the extra mile for one of our best-loved sports

Did you know that over a million people in the UK play netball every week? England Netball has some 80,000 members and each one of them receives Netball, a quarterly magazine produced by TriNorth, making it one of the biggest sports titles in the marketplace. In addition to four magazines, we also produce two digimags (currently digital sports magazine of the year, no less) and 12 e-newsletters for England Netball every year.

Masters of all trades

With participation numbers growing all the time, the sport’s governing body is using our expertise and adaptability to reach a larger audience than ever before. With a well-thought out, well-executed communications plan in full swing, we’ve also shown our willingness to get our hands dirty to make England Netball a success. Whether it’s sorting out a raft of member benefits, organising innovative events, or getting an html flyer sent out to thousands of primary schools, our expertise across all communications media enables us to go the extra mile for our client.

Let’s get digital, digital

Our digimags are bold, beautiful and eye-catching, designed to work both as a supplement to England Netball’s printed literature and as magazines in their own right. A mix of video footage, video interviews and coaching tips, they are designed to be easily accessible, digestible and, most of all, fun. They seem to have struck a chord and we won the 2011 Digital Magazine Awards best sports title, so we must be doing something right.

Communication, communication, communication

Members want to be loved, noticed, listened to. So we send them a monthly html flyer and accompanying pdf newsletter. More and more people prefer to digest information online in short bursts, so by providing a multi-faceted communications strategy we’ve made sure that no-one, if you’ll excuse the pun, slips through the net.

Taking netball to the streets

Netball is still something of a hidden gem in England so we are helping the governing body raise awareness across the country. We recently organised an event in the heart of London, setting up a court, sourcing sponsors, getting the England girls miked up and inviting the city slickers to come and see why so many people play the game.

Greasing the wheels

As a participation sport, netball is right up there, but life’s unfair. A minuscule percentage of sports sponsorship spend in this country goes on female sport and we are doing our bit to buck that trend. We’re starting to make serious headway, and have played a key roles in bring on board major partners such as Maxitone, Freya Active and Dairy Crest.

TriNorth have a wealth of experience in the sports industry – whether communications or commercial. They deliver what they say they will every time and they are great to work with. They work alongside us, advising, providing innovative ideas, and are much more than just a communications agency. I’d have no hesitation in recommending them.”
Joanna Adams Head of Marketing, Commercial and Events, England Netball