Working with the best
TriNorth has been working with Bloomsbury Publishing plc and All Out Cricket (AOC) to develop and strengthen the venerable Wisden brand in the UK. We have been instrumental in developing new products and forging new commercial partnerships on behalf of Wisden, whose iconic Almanack, the most famous and longest running sports annual in the world, celebrates its 150th year in 2013.
Bloomsbury executive director Richard Charkin says: “Taken alongside our recent agreement to license the Wisden title in India and beyond, this is great news for extending the brand into new areas for Wisden. We are delighted to have appointed our new partners to this important role as we know they have both the commercial expertise and reputation and the utmost respect for our history and values, and we are all genuinely excited by what lies ahead.”
The main event
The 150th Anniversary celebrations begin in earnest with the inaugural lunch of the Wisden 150 Club. The lunch, which is being organised by TriNorth’s events team, takes place at The Kennington Oval on Monday 16 July 2012 and features Michael Atherton, Allan Donald and Jeremy Snape. This is just the first in a series of Wisden events, aimed at developing the brand while preserving its status as the authoritative and independent voice of cricket and a byword for quality and tradition.
This new relationship comes at a great time, reflecting the increasing interest in the game underpinned by the fantastic success of England’s international players, allied to both the Wisden trophy in 2012 and the 150th anniversary of Wisden in 2013.”
TriNorth and AOC chairman Graham Benson